Selling on Etsy · 22 tools
Etsy seller tools, one job each
The spreadsheets, templates and print kits I make for people running an Etsy shop on their own, sorted by the job they take off your plate. Each page walks through what the file does and when you would be better off without it.
Most of these are files you download once and keep. The banner and brand board is the exception: it is designed to order for your shop.
Not sure where to begin? Start with pricing. If you do not know what you keep from a sale after fees, materials and postage, every other number in the shop is a guess.
Price it so it pays
Fees, materials, your time and the parcel, added up before you set a price.
Download the kitPricing an Etsy listing from what you actually keep
How much do I actually keep from an Etsy sale, and what should I charge to hit my margin?
The calculator, instant download↗
Download the kitWorking out the true cost of a handmade piece, time and overheads included
How do I work out what one handmade item really costs, with my time and overheads counted, before I set its price?
The cost tracker, instant download↗
Download the kitPricing Etsy delivery from each product's packed size and weight
How do I work out what to charge for shipping on Etsy, or how much to add to the price if I offer free delivery?
The shipping calculator, instant download↗
Download the kitSelling an Etsy range to shops with a line sheet and order form
How do I work out wholesale prices for my Etsy products and send shops a line sheet and an order form?
The wholesale kit, instant download↗
Get your listings found
What Etsy search looks for, and the photos and words that answer a buyer before they have to message you.
Download the kitOpening an Etsy shop and getting its listings found
I am opening an Etsy shop. What do I do first, and how do I get my listings shown in search?
The guide, instant download↗
Download the kitScoring every Etsy listing against Etsy's own search rules
Which of my Etsy listings are missing what Etsy's search looks for, and what should I fix first?
The tracker, instant download↗
Download the kitWriting Etsy listing descriptions that answer the buyer's questions
How do I write an Etsy listing description that answers the size, materials and delivery questions before a buyer has to message me?
The description templates, instant download↗
Download the kitPlanning ten photos and a video for every Etsy listing
What photos does an Etsy listing need, and how do I shoot them all without setting up again for every product?
The shot list, instant download↗
Download the kitPlanning a year of shop posts around Etsy's busy dates
How do I plan my Etsy shop's social posts around Christmas, Mother's Day and the other busy dates without missing them?
The calendar, instant download↗
Orders and buyers
What is due out today, where each commission stands, and what to say when a parcel is late.
Download the kitTracking Etsy orders, dispatch dates and stock in one sheet
How do I keep track of which Etsy orders are due when, and know when a product is about to run out?
The tracker, instant download↗
Download the kitTracking custom orders and commissions from enquiry to delivery
How do I keep track of custom order quotes, deposits and due dates when they are spread across my Etsy messages?
The commission tracker, instant download↗
Download the kitAnswering Etsy buyer messages without breaking Etsy's rules
What should I reply to an Etsy buyer about a late parcel, a refund or a review, without breaking Etsy's rules?
The message templates, instant download↗
Books, tax and planning
Sales, stock, receipts and miles in one place, plus a yearly goal you check once a month.
Download the kitKeeping an Etsy shop's books and stock in one spreadsheet
How do I keep my Etsy sales, expenses and stock in one place without paying for accounting software?
The workbook, instant download↗
Download the kitLogging receipts and business miles for an Etsy shop's tax year
How do I keep track of my Etsy shop's expenses and business mileage and see the claim for the tax year?
The expense and mileage tracker, instant download↗
Download the kitSetting a yearly sales goal for an Etsy shop and checking it each month
How do I set a yearly sales goal for my Etsy shop and know each month whether I am on track?
The business planner, instant download↗
Download the kitPlanning craft fairs and markets, and working out which ones pay
How do I work out which craft fairs and markets are worth booking again once the pitch fee, travel and card fees come out?
The fair planner, instant download↗
Download the kitWriting down how a one-person Etsy shop runs, job by job
How do I write down how my Etsy shop runs so that a helper, or I on a busy day, can follow it step by step?
The SOP manual, instant download↗
How the shop looks
A banner, cards, tags and packaging that look like they came from the same shop.
Download the kitMatching an Etsy shop's banner, cards and parcel in PowerPoint
How do I make my Etsy shop banner, cards and packaging match without hiring a designer or a Canva subscription?
The kit, instant download↗
Download the kitPrinting a gift certificate, price list, tags and a care card that match
How do I get a gift certificate, price list, tags and a care card for my Etsy shop that all match?
The kit, instant download↗
Download the kitGetting a custom banner, logo and brand board for an Etsy shop
How do I get a proper banner, logo and brand colours for my Etsy shop without hiring an agency?
The design service, made to order↗
All of it at once
Every downloadable seller tool in one purchase.
Not on the list yet
A job you still do by hand?
Tell me what eats your week. I will give you an honest answer on whether a file or an automation would fix it.
Start a brief